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Study: Wearing Red Doesn't Actually Make You More Attractive

By: Chris Debbins

June 6, 2017

The color red makes you sexy, right? We've heard this our whole lives. Well, apparently that's been WRONG this whole time.

Researchers at the University of Rochester just found that wearing the color red actually has zero effect on how attractive you are. This is true for how both men and women are perceived when they're wearing red, by the way. 

So why is there this idea that the color red makes you hotter? No one is really sure, but it most likely stemmed from older studies that weren't executed very well scientifically.

So what color should you wear on your next hot date? Well, I guess it doesn't really matter.