Dunkin' Donuts Eliminates Artificial Dyes and 10% of Menu

January 8, 2018

© Ken Wolter | Dreamstime.com

Dunkin' Donuts has announced some major changes to their menu which will go in affect as early as mid-March. The fast food restaurant chain will eliminate all artificial dyes from their donuts as well as some smoothies, sandwiches, and breakfast items.

According to Fortune, this is a part of the company's efforts to change their image. Select Dunkin' Donuts tested the changes at select stores throughout 2017 while keeping 90% of the menu exactly the same.

Dunkin' Donuts' senior vice president of operations strategy and supply chain, Chris Fuqua, revealed to the Boston Herald that "franchisees have been asking for something like this for quite some time." This is said to help the employee's challenges with labor and maximize profitability.